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Seni Jaya has established itself as one of the market leaders in the provision of indoor and outdoor media services in Malaysia through its management’s expertise, experience together with the Company’s wide range of innovative advertising products.
 
 
 
 
     Business Overview
 

Seni Jaya has established itself as one of the market leaders in the provision of indoor and outdoor media services in Malaysia through its management’s expertise, experience together with the Company’s wide range of innovative advertising products.

The Company provides the following services :-

Rental of advertising display structures on prime outdoor locations across the nation.
Installation of display materials.
Servicing and maintenance of signages and display materials.
Designing outdoors and indoor display structures.
Supply of advertising materials.
Provision of transit advertising on buses.

Service & Maintenance

Seni Jaya’s service and maintenance department has a service crew of 15 staff and is fully equipped to provide regular checks and inspections of the lighting systems, panel condition, cleaning of displays, changing of posters, repairs and refurbishing works.

The maintenance teams carry out routine nationwide maintenance works also known as Routine Inspection & Maintenance Services (RIMS), ensuring that each and every advertising structure is inspected and maintained at least once every 4 weeks.

Insurance Coverage

Third party interests are protected by way of our public liability insurance policy.

Billboards

Also known as 48 or 96 sheet posters, this traditional medium remains the most popular form of outdoor advertising in Malaysia.  Standing at 10’x20’ and 10’x40’ respectively, these billboards can be found in urban and semi-urban markets.  Urban sites are located along major and secondary arterial roads and commercial areas.

The semi-urban sites are located in secondary towns at key locations within built-up areas.

Billboard advertising has been successfully used for major outdoor advertising campaigns as well as to supplement above-the-line campaigns at both the national and regional levels.

Prismalites

Prismalites are large format signs that provide visual impact and maximum visibility as it is incorporated with 3 advertising displays that alternate once every few seconds.

Prismalites offers advertisers a wide range of options as it is programmable to rotate in the sequences of A-B-C, B-A-B, C-B-A, B-C-A to enhance creativity or to emphasize a single side e.g. The corporate name alternating between 2 product names or a unique storybook campaign can be created.

Unipoles/Overhead Flyovers/Bulletins

Commonly called large signages or spectacular signs and ideal for creating long term consumer awareness to build corporate recognition which may turn into popular landmark signs.  Often elevated between 60’ to 80’ above ground level, with varying display sizes and production options of either neon or computer generated vinyl posters.

Metros (Street Furniture)

Metros are the innovative, modern way to advertise and gives your advertising greater mileage, enabling new creative options to be explored for products or services.

Metros offer low production cost with the flexibility to rotate posters to increase campaign visibility and coverage.

Metros are popularly used for life-style advertising covering main market centres around shopping malls, pedestrian walkways, transit shelters, hotels, infront of traffic junctions, high traffic areas and even at entrances/exits of condominiums and residential areas.  Being 6’(H) x 4’(W) and elevated at 2’ from the ground, Metros create eye-level visibility.

Advertisers have the option of rotation of sites as posters are reusable.

Urbanlites

Urbanlites are similar to road directional signages found along the streets BUT with the structure designed very aesthetically to compliment the advertiser’s campaign posters.

Urbanites are 10’H x 13’W and the panels are erected 8’ from the ground, located in main market centres targeting the urban audience.

Advertisers have the option of rotation of sites as posters are reusable.

Buses

Buses are also popularly known as transit advertising or moving billboards due to its size, visibility and mobility.Available are SBS Singapore buses targeting at hospitality service (hotels, tourism, restaurants, car rentals, theme parks, golf clubs etc.)

Concessions

Amongst the major concessions operated by the Company are :-

Advertising rights on the Lebuhraya Damansara-Puchong (LDP). The Company holds the advertising rights to the LDP which is a 40km intra urban highway that stretches from Sri Damansara (in the north) connecting major townships in Petaling Jaya, Puchong and directly links to Putrajaya, Cyberjaya and Hicom-Shah Alam industrial area (in the south).

Exclusive Marketing Agent in Malaysia for Singapore Bus Services Pte. Ltd. on SBS buses in Singapore.

 

 
 
 
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